Wednesday, October 3, 2007

Competing in the Modern World

The required skill set for independent contributors to the current media marketplace is manifold. For radio submissions alone, an indie must be skilled as:

An audio technician.
A computer junkie.
A great interviewer.
A bitchin' writer.
A persistant journalist.
A brutal editor.
An awesome storyteller.
A narrator with ‘the voice’.
A sociologist or anthropologist and/or extremely well read.
Sensitive and compassionate about inequities.
A musician (Actually, not necessary but it seems so many are, indeed one wonders how many came to public radio due to their involvement in music.)
A thorough researcher.
A good marketer.
Excellent at sales and follow up.
Able to create extra time out of nowhere to listen regularly to every episode of all the programs on all public and foreign outlet radio so they are thoroughly prepared to pitch to that show’s exact style and flare.
Able to drink 10 cups of coffee in a single shot, 10 times a day.
Rich, or married to someone who can support them.

Keeping current with contemporary media options, (and one must or they may be left behind, because as one knows, this is The Way of Progress) add photography, videography, web design, blogging, web presence management, video editing, creative slideshow creation, hours spent on researching solicitation opportunities online, oh, and the ability to pull money out of nowhere to pay for the endless supply of equipment and updates needed. If one can master all of the above, one finds they have themselves a skill set to reckon with!

And truly, once one has mastered a skill set such as that, should one really have to ask for fair remuneration for their efforts? Yes, methinks, to ask, perchance, to eat…


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